{"product_id":"lifebuoy-advertisement","title":"Lifebuoy advertisement - Illustrated London News 1907","description":"\u003ch3 data-path-to-node=\"0\"\u003e\u003cb data-path-to-node=\"0\" data-index-in-node=\"0\"\u003eWebsite Listing: Lifebuoy Soap Advertisement from The Illustrated London News (1907)\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp data-path-to-node=\"1\"\u003e\u003cb data-path-to-node=\"1\" data-index-in-node=\"0\"\u003eTitle:\u003c\/b\u003e \"Saves Life\" – Original Lifebuoy Soap Disinfectant Advertisement \u003cbr\u003e\u003cb data-path-to-node=\"1\" data-index-in-node=\"72\"\u003ePublication:\u003c\/b\u003e \u003ci data-path-to-node=\"1\" data-index-in-node=\"85\"\u003eThe Illustrated London News\u003c\/i\u003e \u003cbr\u003e\u003cb data-path-to-node=\"1\" data-index-in-node=\"113\"\u003eDate:\u003c\/b\u003e March 2, 1907 \u003cbr\u003e\u003cb data-path-to-node=\"1\" data-index-in-node=\"133\"\u003eOrigin:\u003c\/b\u003e Port Sunlight, England (Lever Brothers, Limited) \u003c\/p\u003e\n\u003ch4 data-path-to-node=\"3\"\u003e\u003cb data-path-to-node=\"3\" data-index-in-node=\"0\"\u003eThe Narrative: A Century of Cleanliness\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp data-path-to-node=\"4\"\u003eThis iconic advertisement from the early 20th century captures the dawn of modern public health marketing. Lifebuoy, launched by Lever Brothers in 1894, was one of the first soaps to be marketed specifically as a \"disinfectant\" to combat infection through cleanliness. The imagery of a young sailor washing on a rugged sea-going vessel reinforces the brand's core message: that Lifebuoy is a robust, life-saving essential capable of protecting \"pure homes\" where \"microbes cannot live\".\u003c\/p\u003e\n\u003ch4 data-path-to-node=\"5\"\u003e\u003cb data-path-to-node=\"5\" data-index-in-node=\"0\"\u003eChronicles of the Print\u003c\/b\u003e\u003c\/h4\u003e\n\u003cul data-path-to-node=\"6\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,0,0\"\u003e\u003cb data-path-to-node=\"6,0,0\" data-index-in-node=\"0\"\u003eMaritime Theme\u003c\/b\u003e: The central illustration features a boy on a sailboat with a \"Saves Life\" lifebuoy in the foreground, creating a visual pun that links maritime safety to personal hygiene.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,1,0\"\u003e\u003cb data-path-to-node=\"6,1,0\" data-index-in-node=\"0\"\u003eEarly Science Marketing\u003c\/b\u003e: The text appeals to the burgeoning scientific awareness of the era, claiming to incorporate \"the most effective disinfectant known to science\".\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,2,0\"\u003e\u003cb data-path-to-node=\"6,2,0\" data-index-in-node=\"0\"\u003eOriginal Branding\u003c\/b\u003e: The ad prominently displays the classic Lifebuoy Royal Disinfectant Soap packaging as it appeared over 115 years ago.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,3,0\"\u003e\u003cb data-path-to-node=\"6,3,0\" data-index-in-node=\"0\"\u003eCorporate Heritage\u003c\/b\u003e: Note the \"Lever Brothers, Limited\" imprint at the bottom, marking the history of the company that would eventually become the global giant, Unilever.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Treasures of the Orient","offers":[{"title":"Default Title","offer_id":43927962255425,"sku":null,"price":600.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/7125\/5105\/files\/5BC48E79-AE31-4E5A-83BE-C7DB17D0DDBE.jpg?v=1778399344","url":"https:\/\/treasuresoftheorient.com\/products\/lifebuoy-advertisement","provider":"Treasures of the Orient","version":"1.0","type":"link"}